Annie Jennings PR Publicity Presents Learn The Keys To Good Author Publicity
While it doesn’t often come easily, self promotion is essential to any author’s career. Many agents will tell you that promotion by the author is key to selling any book. It is crucial that the writer look within himself for author publicity to generate interest and sales, whether it is your first, third or 10th book.
More and more authors are looking into self-publishing and eBooks. But, if you want to have a productive writing career, it is best to get the aid of an agent and publicist. Attending writers’ seminars or retreats is a good way to get to know some literary agents before you approach them. You will need to be comfortable with your agent, as you have the potential with working with that person for a long time. And, you need to assure that the agent you desire works with your genre or type of book. There is no use approaching an agent about your children’s book, if she only handles adult novels.
If you are self-publishing a self-help book, you may try to go it on your own. But, if you are working on a novel, a non-fiction compilation of history or anything else of a larger magnitude, you should seek advice from one or more of the experts. It is not easy for best-selling novelists these days, let alone a newbie.
However, in order to obtain the agent, you may need more than a good manuscript. The agent may ask you how you intend to sell the book. The agent wants to know that you are serious and secure in your plans to market your book and the publisher may ask this, as well.
You can and should include all types of media outlets in your promotion. First, you must know your target group – what age, male or female, national or international, etc. Then, you will need to locate all fields of marketing for that source. Some areas to reach are much simpler than others.
With today’s internet, joining social networking sites and blogging about your work, can generate a following interested in what you are writing. You may also wish to share some, limited, aspects of your life, especially when they apply to your book content. If you are writing a book about collecting sports memorabilia, it would be useful to promote what makes you knowledgeable and experienced in that field. For fiction writers, you may want to blog about meeting with a forensic expert or an archeologist to obtain expertise information in the field needed for your book. Don’t mention names and don’t reveal too much, that should be left for curiosity when the book arrives on the shelf. Be sure to check out other writers’ pages and blogs, both beginners and experienced. You can gain ideas and insight into promotion.
When your published work is due out, be sure to let anyone and everyone you know. The neighborhood library, bookstore, church, newspaper or writers’ club might want to host a book signing. Remember, everyone is a consumer and you want everyone to buy your book.
Then, take it to the next level. Radio stations of every sort often provide time for interviews, especially with local personalities. Do some research and see what local station is popular with the demographics that fit the target audience of your book. The same with local television stations. Maybe you can get a news interview, or maybe there is another local program that fits the area of your book for interview time.
It is ultimately up to you as the author to promote your own product. Sure, agents and publicists help, that’s what they are paid to do, but only you can secure your own future. Once you have attracted the local media, you should continue to move forward. You cannot only leave it up to them. Don’t hesitate to ask your local media outlet to share your interview or news spot with a higher level. Clip local newspaper articles and send them to larger audience publications. Work closely with your agent for direction on enlarging the plan. And, be ready to hit the road.
Access additional tips on author publicity at the famous Annie Jennings PR publicity website. Get outstanding author publicity and author book promotion now. Book authors and publishers can Access out what it takes to get outstanding success as an author or publisher. Experience loads of success in your book sales, in your business and as a book author.
Filed under: Wealth-Building
Leave a Reply